Crisis Communications Webinar April 26
This Biscon Planning webinar explored how organisations can protect their reputation and respond effectively when facing crisis. Chaired by Mick Bayne, the session highlighted that crises are increasingly foreseeable and that preparation is essential. Martin Cleworth drew on extensive senior policing experience to explain how heightened scrutiny, social media and organisational culture shape outcomes, emphasising that reputational damage is often driven by poor decision making and weak communication rather than the incident itself. Mick Ord, former BBC journalist, focused on crisis communications, stressing the importance of preparation, spokesperson readiness and early, honest engagement with the media. He introduced the practical framework of pity, praise and promise to help organisations communicate with empathy, authenticity and clarity during high‑pressure situations.
We would like to thank everyone who joined the webinar for their time, engagement and thoughtful questions.